Marketing Executive

The Marketing Executive will help grow the Earth Roastery brand and attract more customers. They will plan and run marketing campaigns, manage media relations, and maintain a strong brand presence both online and offline. Their role includes creating promotions, handling media interactions, and ensuring the brand is well-represented on all platforms.

Key Responsibilities
Marketing & Campaign Management:
- Develop and execute marketing strategies to increase brand awareness and customer footfall.
- Organize and manage a weekly marketing campaign every Thursday at the café, featuring promotions, special events, influencer collaborations, or themed experiences.
- Create innovative marketing content, including social media posts, email newsletters, and in-store promotions.
- Collaborate with designers and content creators to develop engaging visuals and promotional materials.
- Analyze marketing performance metrics and optimize campaigns based on data insights.

Public Relations & Brand Management:
- Build and maintain strong relationships with local and international media, bloggers, and influencers.
- Write and distribute press releases, newsletters, and media kits to enhance brand visibility.
- Develop partnerships and sponsorships with local businesses and community organizations.
- Monitor and manage the café’s online reputation, responding to customer feedback and reviews.
- Represent Earth Roastery Café at industry events, food festivals, and networking opportunities.

Social Media & Digital Marketing:
- Manage and grow the café’s social media accounts (Instagram, TikTok, Facebook, X etc.) through engaging content and interactive campaigns.
- Run paid social media advertisements and promotions to drive customer engagement and sales.
- Implement SEO and digital marketing strategies to increase online visibility.
- Keep up with industry trends and competitors to identify new marketing opportunities.

Event Planning & Customer Engagement:
- Plan and coordinate in-house events, product launches, and promotional activities.
- Develop loyalty programs and customer retention strategies.
- Engage with customers through surveys and feedback initiatives to improve services.

Qualifications & Skills:
- Bachelor’s degree in Marketing, Digital Marketing, Public Relations, Communications, or a related field.
- Proven experience in marketing, public relations, or social media management (preferably in the F&B or hospitality industry).
- Strong knowledge of social media platforms, digital marketing, and content creation.
- Excellent communication and interpersonal skills.
- Creativity and ability to think outside the box for innovative marketing ideas.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.

If you’re detail-oriented, proactive, and ready to take ownership of your work, we’d love to hear from you!
Apply Now: hello@earthroastery.com